University of Southern California

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Practice & Policy

Gail Fairhurst’s “Considering context in discursive leadership research”

Article Abstract: In addition to leadership psychology, there is another journey to understand the context of leadership that takes as its starting point the linguistic turn in the social and the organizational sciences. Those impacted by the linguistic turn are broadly social constructionist, discursive, and more qualitative than mainstream leadership scholars. In varying degrees, these scholars view context as multi-layered, co-created, contestable, and locally achieved. This article explores a constellation of perspectives united by these themes, introduces the qualitative special issue articles, and suggests directions for future
research on the context of leadership.

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Lynda Resnick, author and entrepreneur, discusses the secrets to success in marketing

Lynda Resnick, author and entrepreneur, discusses the secrets to success in marketing in a forum at the Annenberg School at USC.

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Leadership Symposium on the NAA/OARD Social Media Plan

A discussion with Paul Matijevic and Chris Callahan on the NAA / OARD strategic efforts on approaching social media.

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USC Annenberg Series on Sustainable Innovation, Sidney Harman

Dr. Sidney Harman, chairman and founder of audio-equipment giant Harman International Industries discusses how to succeed in the business world.

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